Haihui is a non-profit organization focusing on targeted poverty alleviation in rural areas and the sustainable development of communities. Founded in 2008, it has non-profit organizations in Sichuan and Shanghai—Sichuan Haihui Poverty Alleviation Service Center and Shanghai Haihui Community Livelihood Development Promotion Center.

For many years, Haihui has cooperated with the government, enterprises, public welfare organizations, schools, and other parties to implement poverty alleviation public welfare projects, serving domestic areas such as North China, Central China, Sichuan and Chongqing, Yunnan and Guizhou, and Xinjiang.

Haihui introduced the advanced development concept of Heifer International to help poor farmers achieve self-reliance by providing training and capacity building for livestock, crops and related technologies. After the farmers get out of poverty, they will fulfill the promise of "gift transfer", pass the next generation of livestock or equivalent funds, knowledge, and technology to other families in need, help other poor families while regaining their dignity, and ultimately affect the entire community. 

In order to let more people understand how the Haihui project can help poor families and communities achieve self-reliance and see the changes in these poor families because of Haihui, Ms. Song Qinyi, director of Shanghai Totrend Investment Group, initiated and sponsored the “Gift Delivery -Haihui Calf Charity Dinner ", helping Adila, a child in the Kashgar project family in Xinjiang, and Hu Changyi, a child in the Huanggang project family in Hubei.

Ms. Song Qinyi sponsored the catering expenses and venue of the dinner (Shanghai Totrend Investment Group Meeting Room) and was also honored to invite Ms. Liu Wenjing and Mr. Zhao Chen, the chairman of Shanghai Gengfu Charity Foundation, to attend the dinner event. At the dinner auction, all guests were generous. In the end, the Shanghai Gengfu Charity Foundation donated the 2016-2017 Haihui Shanghai Area's "Open Book Help" activity in a ratio of 1: 1.